(Download) "Converging Regulation for Convergent Media: An Overview of the Audiovisual Media Services Directive" by Law and Technology Journal of Information * Book PDF Kindle ePub Free
eBook details
- Title: Converging Regulation for Convergent Media: An Overview of the Audiovisual Media Services Directive
- Author : Law and Technology Journal of Information
- Release Date : January 01, 2008
- Genre: Computers,Books,Computers & Internet,Professional & Technical,Law,
- Pages : * pages
- Size : 127 KB
Description
1. The Impact of Convergence on the Broadcasting Industry Arguably the epicentre of today's converged environment is the broadband internet network. This has led to broadband delivered broadcasting, or IPTV as it is more commonly known, as well as allowing the creation of broadcasting via mobile phones. Convergence means operators need to respond to the new environment in order to take advantage of new opportunities and avoid losing revenue. Forsyth and Heath (2007) have argued '[t]he era of scheduled TV channels is fast coming to an end' as on-demand programming becomes the norm as viewing trends follow the general shift to a 24/7 mobile society, evidenced by the rise of 24 hour news channels and uptake of services such as Sky+. (1) The impact of convergence has seen new opportunities, such as the more efficient distribution of services within a channel's existing capacity but most 'notably [Digital Terrestrial Television], and the delivery of audiovisual services through new technological platforms [which] have expanded the presence of such services on the market reinforcing the well-known phenomenon of fragmentation of supply.' (2) However, some business models have also faced hard tests from the resulting fragmentation of audience share. Although, it should be noted that, the impact of convergence has not only been limited to operators; there have also been major implications for how the industry is regulated.
 "Converging Regulation for Convergent Media: An Overview of the Audiovisual Media Services Directive" by Law and Technology Journal of Information * Book PDF Kindle ePub Free){kind=link}
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